Serving the Informal Retail Backbone
Wasoko, formerly known as Sokowatch, is an East African B2B e-commerce platform transforming how small shops restock inventory. Founded by Daniel Yu, Wasoko operates in Kenya, Tanzania, Rwanda, and Uganda, helping informal retailer order good via mobile and receive fast, reliable delivery
Fast, Data Driven Distribution
The platform lets small shops place orders via SMS or app and receive same-day delivery from Wasoko’s fleet of vehicles. Shops can also buy on credit, creating a more stable supply chain and improving cash flow for micro entrepreneurs.
Massive Reach and Market Impact
With over 200,000 retailers onboarded and thousands of orders fulfilled daily, Wasoko has become a critical infrastructure layer for the informal economy. In 2022, the company raised $125 million in Series B funding, led by Tiger Global and Avenir.
Building Financial Identities
By analyzing transaction data, Wasoko is helping previously undocumented entrepreneurs build credit profiles, opening the door to loans, insurance, and banking services.
The Future of Informal Retail
Wasoko is positioning itself as Africa’s Amazon for informal retail, scaling across the continent and improving the backbone of consumer goods distribution.
